This rubber is NOT for those who want comfort and silence in the car. These are primarily spikes and they are very "toothy". Ice Zero is most likely for those who travel outside large cities, where roads are not always cleaned in winter or they are not cleaned at all. The last car was Hakka 7, which lost about 70% of the studs in 2 seasons. Ice Zero lost only two "teeth" in 4 seasons. And in my opinion, Ice Zero is somehow more confident on the road.
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