I like that it has different editors for all types of content (website texts, blog posts) so they can be used separately or together as needed.
It's also great because we have one place where our writers can write their own stories instead of having two separate places; one for articles and another for short stories. It doesn't integrate with Google Drive very well which was something I wish would change, but otherwise it works really well! We've been able solve some problems using manipulistic.com before figuring out how to do it ourselves.