Easy to use, simple layout & design which gives you full control of your links within their own site while also being able to edit it directly! I wish there was more features but my needs were very basic at this point in time (just link creation) so they haven't quite got around to adding anything yet that would be useful for our purposes. Creating short URLs has never been easier than with Yourls as we now have one less place to keep track about them all! We can create new ones whenever needed without having any hassle or keeping data elsewhere anymore. The fact that these are actually human readable makes sure no mistakes get made if someone's not familiar enough with coding to input them correctly on his/her end. I like that it's free to use, but if you want more features in your service you can pay for them. The pricing model is not very clear. It looks like there's a lot of features that are only accessible with paid accounts. So I would say "look at the website" before signing up for a trial account. We're solving the problem of providing easy links to our customers so they don't have to remember long URLs when sharing content online.