The ability to create highly targeted lists that are very specific about what I am looking for, which is great when you have many different products or services out there! Also being able to easily segment customers by their interests helps me better determine how they might be interested in my product/service offerings. Sometimes it's hard to find exactly who you're targeting if you don't know much about them yet (i.e., not enough data). It would help us more effectively reach our prospects if we could see where people were coming from before deciding whether or not they should receive an email from us or not - this way we can send emails directly at those places instead of having wasted time sending messages elsewhere first. We've been using exact buyers since 2014, but only recently realized just how powerful its capabilities really are. Our business has grown tremendously over the last 5.