We like the fact that we can see what our customers are purchasing and where they are spending most of their time. This allows us to target specific areas of our stores which helps with sales. It also gives us an idea of where we need to improve. I dislike the fact that it takes a very long time to get an answer when you call in. They have a lot of options to choose from but none of them are very clear. If they could make it easier to navigate through all of the different features, this would help immensely. We use PROBILZ to track what products our customers are buying. This makes it much easier for us to target certain sections of our store.