I like that they offer many different features including social media management tools such as Facebook ads/posting etc. It's also very easy for me (as an amateur) to use this platform because it is so simple with all the helpful tutorials available online! There are some things about their interface which could be improved but overall there isn't much wrong here at least not enough to dislike or complain about. Also, you can see how well each campaign performs in real time - great if you're looking to improve existing campaigns rather than starting from scratch. Tracking referrals has been made easier by using this software since we don’t have any experience before.