I like how easy it is to use, even if one isn't very familiarized in this kind of software or toolset! It's not that difficult for someone who knows what they're doing but also has little experience using such tools (like me). The user interface could be better as well - some things are hard/impossible without knowing exactly where everything should go / which button does something etc.. But overall great product + team behind!! Definitely try them out at least once before making your decision :) we've been able fix our customer journey problems by implementing A2B insights into my current stack & solving issues along way from there : ) As an example i would say its pretty powerful when used properly together withe other products within intelligentabm suite! We have solved many challenges regarding Customer Journey mapping through their platform so far ;).