The platform allows us to see where our brand stands with both internal stakeholders (employees) as well external customers/stakeholders in real time. I like that it integrates into Salesforce so we can easily track how many times people are interacting or engaging with an issue online across multiple channels including social media etc. It also tracks mentions of brands within various articles written about them which helps us keep up-to-date with what others think about us when they read industry news websites such as Forbes magazine or blogs from third party sources. Sometimes there's lag between issues being raised by employees through support tickets or other means - this could be improved if more information was provided regarding why things took longer than expected. This would make sense given Alva only collects data at intervals rather then constantly but perhaps having further granularity may have been beneficial? For example collecting all new activity each day instead of just once per.
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