The ability to easily integrate with other systems. We are able to quickly create new modules for our website without having to spend time coding each piece of functionality. Some of the functionality is hard to find in the platform. For example, there isn't an easy way to search within a single module or page for all instances of an element. There is also no easy way to add custom text fields to the modules. I recommend looking at a few live demo sites. They will help you understand how it works. It has really simplified our development process.