I bought this because I was doing an EWG study looking for inexpensive sunscreens with just zinc and titanium. Other chemicals in most sunscreens are toxic because they penetrate the skin and build up in the organs, leading to long-term risks. I'm fair and my family has skin cancer issues so I use a lot of products. Zinc and Titanium are just a block that doesn't absorb, so they tend to lighten a bit on the skin. This product is much cheaper (with the same ingredients) than EltaMD, which my dermatologist recommends for the same reasons. I use EltaMD when I know I'll be spending the day outside, and I use Aveeno year-round for everyday use. This is a great alternative, spreads easily and is also moisturizing. I like the smell as it is quite mild.
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