I like that you can save your ad copy directly in Google Docs without having an actual website setup for it (which is what we did previously). It's not as easy when writing ads with many lines/copywriting tasks than just clicking away at text boxes where there are only few words per line but more importantly - this software allows me to see how my advertisement will look exactly before finalizing everything! Not all campaigns have been successful yet because sometimes people don't know which ones work best or even if they do then why? However; once those who really get into using these programs understand them better most advertisements become very effective so no complaints here :) This program has helped us create great looking websites faster by letting users edit every single detail from color schemes up until fonts etc.,.
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