The ability to target various audiences is great! I can see who's visiting my website/blog via Google Analytics in real time (which helps me know what content they're reading). This makes it easy when creating blog posts or articles because you don't have to guess at their interests - just check out which ones are interested using GA data instead!! It would be nice if there were more options available with targeting different demographics such as age range etc but that may not always work depending upon your audience type / demographic size so this isn’t an issue per se- however worth noting :) Great tool overall though & very helpful especially where we want our visitors coming from being targeted by interest rather than source e.g social media vs search engine traffic sources.