
What most people don't know is that the term "whitening" is an unregulated and accepted marketing word that can be used by any toothpaste manufacturer, regardless of whether the product whitens the teeth. With PeroxiCare, you really get the benefits of hydrogen peroxide, which kills nasty bacteria and brightens your smile. This toothpaste cleans better than any other toothpaste I've tried from brands like Crest, Colgate and Rembrandt. Combining the power of baking soda with hydrogen peroxide gives you a superbly clean surface with a real whitening effect.

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