I bought a couple of these filters for both of my Toyotas. This is an OEM replacement and they fit perfectly. Out of the box they are a slightly pink color which I am assuming is some type of glue meant to trap dirt/dust. I can't think of any other reason why they would be that color. Installation was easy. The old ones were dirty and caked with leaves/dirt. After replacing it, I can't say that the airflow from the vents is much greater, but I feel better because all the "garbage" on the old filter doesn't fly apart. Automobile.
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