Hey, let's take cables of unknown quality from a brand with an unpronounceable name and connect them to a very expensive computer just to experiment with the aesthetics! Well I'm glad I did. The cables seem to be of good quality, there are more of them than I actually need, they look absolutely amazing, nothing caught fire or exploded. Just a note, these cables are a little tricky to work with, but I don't know. I don't think it's a unique selling proposition for this brand. It's just the nature of the animal.