I like that it's easy to use and integrates well with other apps. It also has some really cool features for lead generation. The only downside is that you need to pay per text and there are way too many push notifications from different services. I used this product during my time at an eCommerce company called Amazon. It was great to be able to send out texts to our customers without having to go through an email address or phone number. We were able to get more responses and sales by sending more messages.