I like how easy it was to set up compared with other platforms we've used before (for example in-app advertising). It's also fairly intuitive once you understand what each option does; however there are some small quirks or inconsistencies here and there which could be improved upon - for instance sometimes an app will open but won't work correctly when clicked through from another application/site if they're not both using this platform at same time as well! We'd been looking into integrating our own mobile apps store within our website so people can download them directly rather than having have to register their devices via Google Play etc., then install afterwards manually after downloading onto device itself. This way anyone visiting one of my websites would already know about any applications available without needing me asking users first individually whether they want to allow access too?