Disappointing Wilton product. I don't know what they are made of (not high quality silicone parchment paper) but the cake is terribly sticky, the paper soaks up oil and the pattern is lost after baking. I suggest using it just as a decorative outer layer after you've baked your cupcakes in something else (or double, since designer layers seem to suggest baking in solid colors). So that's at least a fair "hammer price". But if this design isn't exactly what you're looking for, you can probably find something better elsewhere.
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