My friend says the best thing about this hair dryer is how fast it dries hair. The 1875W motor is amazing, but it doesn't scream like other high-end powerful hair dryers. It has a solid build and several versatile features like Ionic Technology (which their hairdresser says is great), Infrared Heat, Turbo Boost, and Cool Shot. The price isn't cheap, but you can spend up to $350 on professional hair dryers from Panasonic and others, so it seems like a fair price for what you're getting. LumaBella is famous for its styling tools and settings. The jets (diffuser and two different air concentrators) look like they're screwed on, but they're actually simple jets that snap into place. Love the power cord that looks and feels like a throwback to the 1940s.
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