I like how easy it is to use, especially for my mom who's not technically savvy at all! It helps her get organized with keeping track of things she needs in daily life - groceries/clothes etc as well bills that need paid monthly or quarterly payments made towards credit cards / loans which are so confusing otherwise!! Also great if you have other people using this app too (like family members). For me personally also very helpful when organizing projects i'm working on from various companies where there could be many different vendors involved but they're kept separate within one account instead of being scattered across multiple accounts separately.