The ease of use, how friendly it was to set up my website with as little hassle or confusion that I had experienced in other companies! It's easy for beginners like me who are just getting into this business world stuff but don't want too much trouble when they first start out by setting something simple such us an e-commerce site etc.. There were no downsides at all really!! If you're looking somewhere where your not going through hoops trying get things done then definitely give them another chance because their customer support team went above & beyond what we expected from any host provider so far. They have been very helpful throughout our whole process which has made everything go smoothly without having issues along way (which can be stressful).