It's an easy system to use that lets me print gift cards to my own personalized style. I have been able to take a customer input of what they would like and then design it into a gift card. It doesn't seem to work with certain companies such as Walmart (they require something else) but so far everything else has worked well. If you are looking for a simple system this one is great. It makes it very easy to create personalized cards which helps make it unique. They don't charge you anything unless you decide to convert your gift cards to cash. So if you want to try out giftograms before committing to a larger program, this is perfect. I am also using them on behalf of clients when creating customized gift cards.