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Review on Marketing Optimizer by Joseph Reed

Revainrating 4 out of 5

Marketing Director Review Of Qlikview

I like that it is easy to use and has a wide variety of reports to analyze our data. I also like that there is an easy way to filter through the reports. I do dislike that there is no easy way to get a list of all the campaigns that I have run, as well as a summary of the campaigns. I am able to see how many leads we have generated and how many have been contacted. I am able to see what our conversion rates are for each campaign. This allows us to easily see which campaigns are working well, and which ones need some work.

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Pros
  • Easy user interface
  • Ability connect with other platforms such Salesforce.
  • The ability view detailed sales information from different sources into one platform/report without manually entering info or having someone enter this in excel sheets etc
  • Quickly switch between views when changing filters (i can be looking at lead stats vs contact details)
Cons
  • Not much flexibility within reporting options
  • Needs more functionality around tracking individual users