The ability for members of our organization who are not in IT or tech support roles (like myself) can set up new sites/pages easily with very little instruction needed! It also has an API that allows us outside developers access as well so we have been able build custom apps using their content management system without needing development resources at all times!! We've built several applications around this platform including one where users upload photos taken during conferences they attend then share them online via social networks like Twitter & Facebook etc..