At some point when I'm shopping or going for a walk I need a measuring tape. Never fail. I always have this in my purse. I had to take it out and use it quite a bit. The color is easy to determine, the tape stretches well and is easy to read. I recommend! My husband even likes to take it out of my purse as it's easier than going to the store and buying something small around the house. If he loses it, I'll buy it again!