I've been using this filter for about a year and change it every 15,000 miles or when I see it's dirty. It doesn't have that much smell and I see a lot of people confused about the arrow and FRAM can't sort things out. Thus, the direction of the arrow is opposite to the direction of the air flow. For example, on my 2005 frag, the airflow is down so I place the filter arrow up (white side up) so this is where the dirt will be caught and the charcoal side down. hope that helps
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