Its almost 4 decades now that Mike Ashley founded Sports Direct and today, it has become one of the UK's largest sporting goods retail company by revenue. It also operates a diversified portfolio of sports fitness, fashion and lifestyle fascias and brands.
In its aspiration to he a leading sports and lifestyle retail shop internationally and also deliver sustainable growth for its shareholders, Sports Direct offers customers unrivalled range of high quality leading brands like Nike, Puma, Adidas, Under Armour, Air Jordan, Skechers and asics among others.
The company website is well explained and user friendly making it easy to navigate. On the website a student section can be found which explains that Sports Direct fives discount to its student account holders which is a generous gesture from the organization.