I like that it's easy to use, fast & accurate at predicting what will perform best for my clients' campaigns (I'm an agency). It also has some great integrations with other tools we're using such as Google Tag Manager which makes them even better! The UI could be made more intuitive - not everyone who uses this software knows how things work or where they should go next in order get their desired results from our advertising efforts/campaigns so having something easier would help there too :) We are able solve problems of low ad-conversion rates by implementing A / B tests quickly without needing weeks worth time spent doing manual split testings etc., all while getting real insights into why certain changes have performed well vs others over different audiences within each campaign type via data visualizations generated directly outta those reports themselves!
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