The ability to reach new customers with targeted ads without having any involvement from myself as an advertiser! I have not been very impressed by their service so far in terms of customer support or ease of use/interfacing when it comes time to place my campaign into effect after spending hours working out what features are available to me (compare vs traditional methods). If you're looking for something different than your current process then maybe give them another chance first before deciding whether they will work well within your business model? We were able to target potential clients who may otherwise never be reached using this method which helped us build client relationships quicker rather than waiting around until we could get hold of someone through more formal means such as cold outreach etc.