Review on SpotRight by Ken Reed

I work with many different clients who use this tool for their PPC campaigns so we are able to easily see what is working in our account as well as compare accounts between teams of advertisers or even within one team itself! It has been helpful when trying to determine if an ad group should be split up into separate budgets due to poor performance (or lack thereof). In some cases you can't tell just by looking at your reports but using other tools such as SEMRush helps provide additional insights that help us make more informed decisions about how best spend client money. We have not found any downsides yet though there may very likely exist them somewhere out here waiting for me to find :) As far as ease/speed goes? This was pretty much plug n play after installing and configuring once per campaign rather than having multiple installs throughout my network which would require training new.