I like how it allows me to test different ads before running them in production, which saves time by not having to manually run multiple campaigns with various versions until you find one that performs better than others (which can take weeks). It's easy enough if someone else has used this tool because they know what works well or doesn't work so well within their own account as opposed to reading through documentation alone! We have been able to increase our click-through rate significantly since using ADOPTICS over other providers out there.