The most important thing I like about this program is that it actually keeps up with my business needs and provides me with results quickly! It really helps us do our work in real time and see what works best for each campaign. There are definitely things that can be improved for sure but overall we love working with traffic roots marketing technology. They have been so supportive of all of our campaigns from getting started through launch and beyond. Every step along the way they were there supporting us every single day! Our success has increased drastically since using their system.