The ability of the platform in collecting different types of data from various platforms like Amazon, Google Play etc. as well as social media pages that helps me understand my customers better than ever before! I love how it makes sense out all this information by providing insights into what you should be doing next for your business. Nothing at moment but looking forward once they bring more features which will help us organize our team effectively with its collaboration tools! We are solving problems such as poor customer service, pricing discrepancies between online & offline stores, product quality issues, etc.