The most important thing is that it helps us to reach our target audience in an organized manner with relevant content - It's like having all my contacts from different social media platforms at one place for me which makes life much easier! I wish they can provide more features such as integration into other tools (FB ads etc).
Also if you use this tool just try out its free version first- otherwise don't waste your time because there are better options available than SMRT TRUST when targeting audiences across Facebook/Twitter Ads platform or LinkedIn Advertising Platforms. Our team has used these services before but due to some reasons we couldn’t continue working together so using them again helped solve issues related marketing campaigns management by providing data analysis through Google Analytics API.