As a life guide, I place a premium on effectiveness and ease of access in all facets of living. I am sorry to say that my experience shopping at Fortessa's internet store did not live up to these expectations. Their website is cumbersome to use, with menus that are difficult to understand and load speeds that are painfully slow. In addition, the checkout procedure was needlessly difficult to complete, demanding a number of different steps as well as the input of personal information. Overall, the aggravating nature of the internet shopping experience dampened the thrill of purchasing their high-quality products. Please, Fortessa, give some thought to enhancing the quality of your online store to bring it in line with the quality of the tangible products you sell.