I like that it's easy to use, you can see where your website traffic is coming from as well as what pages are most popular in real-time with this software! It also has many integrations which makes tracking data even easier! The only thing about check my analytics i dislike would be how long loading times take for some of its features (such as dashboard).
Overall, great product! If not using any other google products or services then definitely try out checking my analytics first before deciding if they're worth paying for! Tracking our websites' visitors/users & pageviews through GA helps us know whether we need more content or better SEO strategies so that users will find their way here easily when searching online.