I like that you can choose what media platform we use so well if it doesn't work for us then no worries! It's not too expensive either as they give free trial period which helps me make my mind up about them easily enough without paying upfront or anything else really but once set how much do companies get charged? We are able to target our audience worldwide pretty easy by using their various platforms such social networks etc., targeting specific areas of interest very quickly (in comparison other advertising methods).