I like how simple their platform is - it's super easy to use, you can just get up & running in minutes! It also has great analytics which helps me see what my customers are doing with our campaigns (and where they're coming from). There isn't anything that really needs improvement except maybe if there were more ways for us admins/marketers at different organizations could manage contests within one system together instead of logging into each site separately or creating multiple accounts? We have been able to set-up sweepstakes and giveaways via geotoko without requiring any tech knowledge as well since we know this product so much better than competitors out here who don’t understand marketing basics very good.