User friendly platform with excellent customer support team to assist in any issues/concerns during integration process or post go-live; seamless user experience for all users involved (Salesforce admin / Marketing & Sales). Highly recommend this product if you are looking forward towards good quality Leads at affordable rates than other providers available out there in market today! 1) Good amount potential source contacts 2)- Very easy UI 3-) Easy way automation 4)- Lead scoring option 5); very simple API integrations 6), ability add more fields over time without compromising existing structure 7.), great reporting options 8.) Excellent CRM Integration 9.). Support after sales service 10.- Cost effective compared to others 11., Ability customize easily 12.). Integrate seamlessly into SFDC 13,) Great training resources 14.): No cons - Only benefits I had mentioned above 15.), Best value proposition 16.). Automated processes 17.),.