The ability to manage multiple sites in one account. It allows us to tag all of our different sites within one platform. It also has some great built-in features like SEO Optimization and tracking. I don't have any dislikes. It was easy for me to create my first site and continue adding more sites. There are a lot of add ons you can purchase that aren't free, so do your research. You will need to purchase add ons to expand functionality. This is perfect if you have several sites and want to keep them separate from each other. If you only have 1 or 2 sites then it may be easier to just use one account.