I like that we have always been able to keep up with our campaigns in real time, which is great when you need constant feedback or changes are needed as they come along! The analytics can be confusing at first glance but once it's explained everything makes sense so there really isn't anything bad about this program from my perspective- just give us some more training/help for new users who might not understand all of these features yet. We use JIM primarily because its free (that was one reason why i signed onboard) however if your looking into other programs out their then look closely between each option before making any decisions regarding fees etc.. Our focus has mainly shifted towards using email over social media since starting jim though both mediums work well together - sending emails through gmail allows me access via mobile devices too without logging onto another site!!