I like that we are able to use our own logo instead of having it created by another designer or agency which can be expensive - but also very time consuming! The process was fairly straight forward; there were no major difficulties with implementation at all (although some changes may have been necessary).
It would perhaps take longer if you're not familiar/comfortable using InDesign software as opposed to Illustrator etc., so make sure this aspect has thought through before signing up. Have an idea about your target audience's demographics already when deciding what kind(s)of information they need from their marketing materials & campaigns e g number of people who attend events / workshops vs those reading material online via website only.