The most helpful thing about this service was that it allowed me to see how all of my campaigns were performing in real time which helped us make adjustments as needed. I had no issues with using bluhorn but would honestly say there are other services out there if you're looking into something more robust. We used blu horn because we wanted to be able to track our performance across multiple platforms (radio/TV). This gave us an advantage over competitors who only offered one platform so when clients called they could say "we can do both".