BluHorn SOLUTIONS is a web-based media buying software program accessible from any device. It is designed to organize, schedule and report media buys, whether for broadcast TV, cable TV, radio, outdoor or print and digital media
The most helpful thing about this service was that it allowed me to see how all of my campaigns were performing in real time which helped us make adjustments as needed. I had no issues with using bluhorn but would honestly say there are other services out there if you're looking into something more robust.
We used blu horn because we wanted to be able to track our performance across multiple platforms (radio/TV). This gave us an advantage over competitors who only offered one platform so whenβ¦
Pros
Very intuitive user interface
Easy tracking for TV & radio
Allows users easy access from their smart phone or computer works fast!
I like that it's easy enough so you can get started quickly but still has many features available if needed.
The interface could be more intuitive (like an app).
Also, there are some things missing in order to use it fully when doing outbound calls where one of our clients would want us to call them with certain information about their customers/prospects they didn't have access too before we called. That being said, overall this tool helps tremendously because now all my team members don'tβ¦
Pros
This is important due do how fast technology changes nowadays! Not only does Bluhorn work great at its intended purpose; however also gives users options within itself which increases flexibility during implementation such example allowing me not using other software programs used by companies currently who may ask questions regarding why i'm going into