I like that it is easy enough so anyone can use without having any coding experience or software knowledge! It has helped me track my social media performance in many ways which was not previously possible since most of those platforms do have analytics built-in but are quite limited compared too other services such as Google Analytics (which we used before).
The interface could be improved if there were some way you didn't always get an email when someone liked your page/post etc - sometimes this would take several hours after uploading new content until people found out about our latest posts through Facebook's news feed algorithm? We also struggled at first getting everyone using one account instead off posting from different accounts; however once set up everything worked well thoughoutly now even during slow periods where only 1 person uses them daily things still run smoothly thanks again to how simple & effective click analytic really makes tracking much easier than ever.