I like best is how easy it was for me as an account manager with my team at Hyprise - We love working together! The tool helps us create more personalized content by allowing our Marketing Manager to easily change out of stock pictures or design elements within minutes rather than having to wait days/weeks before getting new ones from suppliers (like we normally would). It's not perfect yet but they are quickly making improvements which makes this one win in our book so far. As you may expect by reading above there isn't any dislike about hyperrise other then its still growing up fast. They have been focusing their energy on improving what has already worked well instead of trying something totally different when all signs point towards success. There needs to be some sort of way around creating multiple emails just because someone changes his mind during the life cycle process. Creating separate templates can help.