The admin portal is simple to use, easy interface for managing ads campaigns with great report options! Not much I dislike about it at this time but as they are continually improving more features can be added in future updates / releases!! Great tool when you want an efficient yet feature-rich ad management platform that has many reporting capabilities built right into your dashboard! Highly recommended if looking out specifically for performance tracking of AdWords/GCP accounts or need robust Reporting Tools & analytics support from within one product suite!! Automates all account setup tasks - no manual coding required (aside form creating new tags).