I like that it gives me all my information at once rather than having multiple apps open for different things which was very confusing with other programs. It also helps keep track of our clients as well! The only thing i dislike about this program is how slow some functions are sometimes (especially when adding new accounts). Also i would love if they could add more fields or even make them customizable but thats just wishful thinking haha. We use profit lion mainly because we have several different companies using their services. This makes keeping everything organized much easier since each client gets there own folder/account and has access to specific forms etc.