Ivay's inability to provide satisfactory customer service demonstrates a lack of empathy with the company's clientele. They should prioritize providing accurate sizing information and immediately addressing any complaints from customers given that they are a brand that specializes in women's clothes. Their lack of reaction demonstrates a disrespect for the time and money that their clients spend. In order to prevent Ivay from losing clients that are devoted to the brand, I have a suggestion for how they may train their personnel to demonstrate empathy and improve their customer service.