The product is integrated with many different platforms such as Facebook, Instagram etc which makes it easy to manage all campaigns from one place! It sometimes takes time for ads that are scheduled but not yet published before those posts go live in my account or website dashboard; however they usually get there within 2-3 hours of scheduling them so this isn't really an issue anymore (although I wish we didn’t have any delay at times).
Having multiple products under 1 roof allows us greater control over our marketing spend without having too much spread across various companies/platforms - also saves money when compared against purchasing individual services separately!! There aren’t that many downsides other than perhaps if you run into some problems then getting help can be difficult through their customer service department. We use geoedge primarily because its cheaper price point vs competitors offering similar functionality although.